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Last updated May 28, 2010
We will collect personally identifiable information about you, such as your name, postal address, telephone and mobile numbers, and email address when you provide it to us while on this site, such as when you create an account or profile, order or register a product, enter contests or incentive programs, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, notifying you of new products or product–related news, and for administrative purposes such as conducting incentive programs or tracking which parts of the site are of interest to you.
If you choose to opt–in, we may share your personally identifiable information with Watkins' subsidiaries and affiliated entities for purposes of sending you information about the programs of Watkins or its Affiliated Entities and, occasionally, sending you advertising or promotional material from some of their advertising partners. We may also use your personally identifiable information for internal business purposes, such as optimizing users' site experiences and analyzing and managing our businesses. See the Opt–In/Choice section below.
We use your personally identifiable information to provide the services you request from Watkins' such as responding to product information requests; registering products; fulfilling orders for parts, products or customer service; administering contests or incentive programs; and facilitating on–line product visualization applications and preferred products catalogs. We also use personally identifiable information to send you news about our products and promotions, to conduct online surveys, contests or incentive programs via email, telephone or postal mail, and to notify you of special events and advertising that you might be interested in. In addition, we may use the information to improve Watkins' online and other services, such as customer service and product support, to understand consumer preferences in developing product improvements and innovations, and to ensure that our site is of interest to you. If you apply for employment with Watkins, we use the personally identifiable information you supply to process your job application.
This site is not directed to children and we request that children do not provide personally identifiable information through the site.
We may also collect other information that is non–personal in nature, such as your date of birth, gender, postal or ZIP code, domain name, URL, browser and operating system, and a record of the site pages you visit. This data helps us to understand traffic patterns at this site and may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postal code.
The site may use so–called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags,") to compile aggregate statistics about site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML–formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened. Watkins only uses this technology in communications that users opt–in to receive, and the information received by us will only be used in the aggregate for statistical analysis.
Watkins collects non–personal information for internal use as aggregate information without identifying any particular user. Non–personal information may be compiled and shared with Affiliated Entities and strategic partners, merchants and advertisers. In some instances, we may combine non–personal information with personally identifiable information (such as embedding email addresses in cookies). If we do combine any non–personal information with personally identifiable information, the combined information will be treated by us as personally identifiable information in accordance with this Policy.
Watkins may share personally identifiable information, including information that you provide on the site, with Affiliated Entities or third parties as described below. You should also be aware that this means that your personally identifiable information may be transferred to or received by Watkins' Affiliated Entities or third parties in other countries, including the USA, which are subject to different privacy regulations than those applicable in the country where you reside. Although these laws may not be as comprehensive as those of your home country, Watkins will take appropriate steps to ensure that your personally identifiable information is handled as described in this Policy.
We may operate sweepstakes, contests, raffles and similar promotions through the site that may require online registration with third–party sponsors of such sweepstakes, contests, raffles, etc. You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the site, as they may contain additional important information about Watkins' or a sponsor's use of your personally identifiable information. To the extent that the terms and conditions of such rules concerning the treatment of your personally identifiable information conflict with this Policy, the terms and conditions of such rules shall control.
Watkins will take appropriate measures to: (i) protect personally identifiable information collected against unauthorized access, disclosure, alteration or destruction, and (ii) keep personally identifiable information accurate and up to date, consistent with applicable law. We also seek to require our Affiliated Entities and service providers to exercise reasonable efforts to maintain the confidentiality of personally identifiable information about you. For online transactions, we use technology to protect the personally identifiable information that you transmit to us via our site. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure.
For your own privacy protection, we encourage you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email. Note that Watkins will not request sensitive personal information in our emails to you and you should be certain of the authenticity of any such request.
This site may provide you with the opportunity to opt–in to receive marketing communications from Watkins, its Affiliated Entities, and other business partners. If you do not opt–in, you will not be sent promotional offers. However, regardless of your opt–in preferences, Watkins may still at times need to send program emails for administrative reasons, such as those described in "How We Share Personally identifiable Information — Other Disclosures" above.
Watkins also gives you a convenient method for removing your information from our database so as not to receive future communications or to close your account:
To the extent required by applicable law, you may be able to request that we inform you about the personally identifiable information we maintain about you and, where appropriate, request that we update, correct, and/or suppress personally identifiable information about you that we maintain in our active database. We will make all required updates and changes within the time specified by the applicable law and, where permitted by law, may charge an appropriate fee to cover the costs of responding to the request. Note that despite any request for removal of or change to personally identifiable information, we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records that will not be removed or changed.
Such requests must be submitted in writing to the following address: WatkinsGuestBook@adtrack.com. To protect your confidentiality, we can only respond to such requests to the email address that you have registered or otherwise provided to us. Please remember that if you make such a request, we may not be able to provide you with the same quality and variety of services to which you are accustomed. In addition, in some circumstances based on applicable law, you may request that we cease sharing personally identifiable information about you with our business partners, or that Watkins cease the use of personally identifiable information about you on the grounds that such information was acquired by unjust means or used in violation of law by sending your written request to WatkinsGuestBook@adtrack.com. We will seek to honor those requests consistently with applicable law.
We retain personally identifiable information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.
If you've already opted out of this service and would like to opt back in, you may opt back in here.
Watkins reserves the right to make changes in this Policy. In the event that Watkins makes a material change to this Policy, it will be posted here. We encourage you to check this page regularly since your continued use of this site following any changes to the Policy will be deemed to constitute your acceptance of such change. In the event that Watkins makes a material change to the Policy, a notice will be posted regarding such change.
If you have any questions about this Policy or how Watkins processes your personally identifiable information, please contact us by email at: WatkinsGuestBook@adtrack.com.