Interactive Tools Take Online Hot Tub Shopping to a New Level


New Caldera Spas® website has an eye to wellness and equips consumers with tools to make the right hot tub purchase

VISTA, Calif. (November 13, 2012) – Caldera Spas announces the launch of its new online platform,, including an expanded tool suite that takes online hot tub shopping to a new level. At the heart of the new website is a commitment to health and wellness, encouraging visitors to embrace lifestyle choices, like hot tub use, that can improve the quality of their lives. The shopping experience at is unlike any other in the hot tub industry because of its unique features and personalized approach. The new offers simplified navigation, a contemporary design and “best of class” tools including dealer locator, model comparison, and in-depth product information. However, using powerful new interactive applications, the Caldera Spas website empowers shoppers to virtually select, view and “design” their spa, even exploring yard and patio options for their own home.

Everything but water

Interactive features include a 3D deck design tool, a 360° viewer for each model, schematics for landscape design, and a color selector to mix and match shell and cabinet colors. “Caldera Voices” offers reviews, ratings and stories submitted by Caldera owners, allowing visitors to enter into the “conversation” of spa ownership.

“Caldera Spas are engineered for an optimum user experience. The Caldera website was crafted with that same care,” said Shelly Roberts, Brand Manager for Caldera Spas. “Yes, it’s very technology-forward, but every feature is there to reflect the experience visitors will have with a new Caldera Spa. It has everything but water,” said Roberts.

Launching with the website is Caldera Spas new blog, “20-Minute Renewal,” containing short articles about how small lifestyle changes can make a big improvement in the quality of one’s life.

Connecting with today’s “on the go” consumer

Caldera Spas connects with hot tub shoppers online, in-person, through their hundreds of dealers showrooms nationally, and wherever today’s busy consumers may be, through mobile technology. The fully-optimized mobile site is even accessible by scanning QR codes on product displays in the dealer showroom, providing ratings, reviews and the color selection at the point of purchase.

“It wasn’t long ago that the idea of shopping online for a product like a hot tub was unexpected,” said Roberts. “But we know that the relationship we have with tomorrow’s Caldera owners will likely begin online. The site also contains many connection “gateways,” to help shoppers begin a conversation with the local retailer, whatever their specific interest.

“A hot tub isn’t simply a centerpiece for backyard entertainment anymore, today’s owners use their Caldera Spa as part of their regular routine to support a healthy lifestyle,” said Roberts. “And we believe the new website will bring that experience to even more people.”

About Caldera Spas

Caldera Spas is one of the world’s most trusted hot tub brands recognized for top quality products designed for pure comfort, performance and style® . Established in 1976, Caldera is owned by Watkins Manufacturing Corporation, the acknowledged global leader in the spa industry. Watkins is a division of Masco Corporation, a Fortune 500 company, whose fine home products include Delta® faucets, Kraftmaid® cabinets and Behr® paints. Caldera hot tubs are sold through a network of independent dealers throughout the United States, Canada and internationally.

Images, logos, QR code, video link and interviews available by request.

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